{"id":2693,"date":"2022-04-09T08:00:03","date_gmt":"2022-04-09T11:00:03","guid":{"rendered":"http:\/\/serif.com.ar\/qiarg\/?p=2693"},"modified":"2022-03-30T13:52:53","modified_gmt":"2022-03-30T16:52:53","slug":"cambiar-simbolos-de-una-sociedad-desechable","status":"publish","type":"post","link":"http:\/\/serif.com.ar\/qiarg\/2022\/04\/09\/cambiar-simbolos-de-una-sociedad-desechable\/","title":{"rendered":"Cambiar s\u00edmbolos de una sociedad desechable"},"content":{"rendered":"<p><span class=\"dropcap \" style=\"background-color: #ffffff; color: #000000; border-color: #ffffff;\">E<\/span>n menos de tres a\u00f1os ser\u00e1 imposible tomar un caf\u00e9 en un vaso descartable en Starbucks. La cadena de cafeter\u00edas anunci\u00f3 la eliminaci\u00f3n progresiva de sus tradicionales vasos descartables a nivel global con el objetivo de llegar a 2025 con el uso integral de tazas reutilizables.<\/p>\n<p>Los primeros pasos ya los empez\u00f3 a dar con el programa Borrow a cup (Toma prestada una taza) que est\u00e1 siendo testeado en ocho mercados. A trav\u00e9s de esta modalidad, un cliente puede llevarse una taza de una tienda dejando un dep\u00f3sito que despu\u00e9s le es devuelto cuando entrega el envase en cualquier local.<\/p>\n<p>En otras plazas, Starbucks ya est\u00e1 ofreciendo descuentos en sus bebidas a los clientes que se acercan a las tiendas con sus propias tazas.<\/p>\n<p>\u201cNuestra taza es omnipresente y eso nos encanta\u201d, dijo Michael Kobori, director de sustentabilidad de Starbucks al anunciar los nuevos objetivos ambientales de la compa\u00f1\u00eda. \u201cPero tambi\u00e9n es este s\u00edmbolo omnipresente de una sociedad desechable\u201d.<\/p>\n<p>El ejecutivo destac\u00f3 que si bien muchos de sus vasos son reciclados, se trata de una soluci\u00f3n imperfecta que no alcanza a eliminar la huella de carbono de la cadena.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En menos de tres a\u00f1os ser\u00e1 imposible tomar un caf\u00e9 en un vaso descartable en Starbucks. La cadena de cafeter\u00edas anunci\u00f3 la eliminaci\u00f3n progresiva de sus tradicionales vasos descartables a nivel global con el objetivo de llegar a 2025 con el uso integral de tazas reutilizables. Los primeros pasos ya los empez\u00f3 a dar con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[47,90],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cambiar s\u00edmbolos de una sociedad desechable - Qi Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/serif.com.ar\/qiarg\/2022\/04\/09\/cambiar-simbolos-de-una-sociedad-desechable\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cambiar s\u00edmbolos de una sociedad desechable - Qi Argentina\" \/>\n<meta property=\"og:description\" content=\"En menos de tres a\u00f1os ser\u00e1 imposible tomar un caf\u00e9 en un vaso descartable en Starbucks. La cadena de cafeter\u00edas anunci\u00f3 la eliminaci\u00f3n progresiva de sus tradicionales vasos descartables a nivel global con el objetivo de llegar a 2025 con el uso integral de tazas reutilizables. Los primeros pasos ya los empez\u00f3 a dar con [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/serif.com.ar\/qiarg\/2022\/04\/09\/cambiar-simbolos-de-una-sociedad-desechable\/\" \/>\n<meta property=\"og:site_name\" content=\"Qi Argentina\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/qiargentina\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-09T11:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-30T16:52:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/serif.com.ar\/qiarg\/wp-content\/uploads\/2022\/03\/starbucks.webp\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"http:\/\/serif.com.ar\/qiarg\/#organization\",\"name\":\"Qi Argentina\",\"url\":\"http:\/\/serif.com.ar\/qiarg\/\",\"sameAs\":[\"http:\/\/facebook.com\/qiargentina\",\"https:\/\/instagram.com\/qiargentina\",\"https:\/\/www.linkedin.com\/company\/qi-argentina\/\",\"https:\/\/www.youtube.com\/channel\/UCZF3pRg4yZ-r402fQhO2nKg\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/serif.com.ar\/qiarg\/#logo\",\"inLanguage\":\"es\",\"url\":\"http:\/\/serif.com.ar\/qiarg\/wp-content\/uploads\/2020\/06\/favicon.png\",\"contentUrl\":\"http:\/\/serif.com.ar\/qiarg\/wp-content\/uploads\/2020\/06\/favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Qi Argentina\"},\"image\":{\"@id\":\"http:\/\/serif.com.ar\/qiarg\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/serif.com.ar\/qiarg\/#website\",\"url\":\"http:\/\/serif.com.ar\/qiarg\/\",\"name\":\"Qi Argentina\",\"description\":\"Ideas y acciones para una vida sustentable\",\"publisher\":{\"@id\":\"http:\/\/serif.com.ar\/qiarg\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/serif.com.ar\/qiarg\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/serif.com.ar\/qiarg\/2022\/04\/09\/cambiar-simbolos-de-una-sociedad-desechable\/#primaryimage\",\"inLanguage\":\"es\",\"url\":\"http:\/\/serif.com.ar\/qiarg\/wp-content\/uploads\/2022\/03\/starbucks.webp\",\"contentUrl\":\"http:\/\/serif.com.ar\/qiarg\/wp-content\/uploads\/2022\/03\/starbucks.webp\",\"width\":880,\"height\":495},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/serif.com.ar\/qiarg\/2022\/04\/09\/cambiar-simbolos-de-una-sociedad-desechable\/#webpage\",\"url\":\"http:\/\/serif.com.ar\/qiarg\/2022\/04\/09\/cambiar-simbolos-de-una-sociedad-desechable\/\",\"name\":\"Cambiar s\\u00edmbolos de una sociedad desechable - 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